H Du, J Li, KKF So, C King - Journal of Hospitality and Tourism …, 2024 - emerald.com
Purpose With recent advances in artificial intelligence, the hospitality industry has introduced the concept of unmanned smart hotels staffed by service robots instead of human …
J Li, F Ma, X Shao, X Zhang - Journal of Travel Research, 2024 - journals.sagepub.com
The question of how to build meaningful relationships between customers and service brands has received considerable attention. Yet the academic literature has largely focused …
S Mishra, S Jain, V Arora - Journal of Hospitality Marketing & …, 2024 - Taylor & Francis
In the last few years, there has been a shift in consumer behavior toward companies adopting sustainability practices, but luxury hoteliers have not been proactive in adopting …
Purpose Despite the growing interest in micro-celebrities in destination marketing, their role in transferring cognitive, emotional and behavioral outcomes to destination psychological …
Z Zhang, J Li, RP Jones, R Yu, C Guo - Current Issues in Tourism, 2024 - Taylor & Francis
ABSTRACT A brand's perceived coolness enhances its appeal and can be crucial to brand success. Building on the model of goal-directed behaviour (MGB), this study investigates …
G Kučinskas - Journal of Industrial Engineering & Management …, 2024 - jiemar.org
Digital goods have significantly transformed industries and consumer behavior, with Life Planning Apps, Music Streaming Services, and Game Skins becoming integral to daily life …
The question of how to build meaningful relationships between customers and service brands has received considerable attention. Yet the academic literature has largely focused …