An Experiential Learning Framework for Retail: Creative Authentic Skill Development

I Toral, S Montano - Academy of Marketing Science Annual Conference, 2022 - Springer
Creative innovations are inextricably intertwined both in HE and the retail sector, forming an
eco-system which exacerbated during the global pandemic. Moreover, emphasis on future …

It All Adds Up: Impact of the Flipped Classroom Approach Related to Achievement, Student Satisfaction, Self-Efficacy, Anxiety, and Optimism in a Retail Math Course

A Dorie, D Loranger, J Hurst - Journal for Advancement of …, 2021 - search.proquest.com
Abstract Purpose of the Study: Experiential approaches to marketing education such as
flipped instruction have been found to be effective in building analytical skills in marketing …

ADMINISTRATORS LOVE EXPERIENTIAL SERVICE LEARNING, BUT WHAT DO STUDENTS THINK? NEW EMPIRICAL INSIGHTS FROM A MARKETING …

JM McGrath - Journal for Advancement of Marketing …, 2023 - search.ebscohost.com
Abstract Purpose of the Study: Experiential learning (EL) is touted as a way to improve
student engagement and administrators are promoting, and sometimes requiring, its …

Experimentation in the business school: a research model

AV Cervantes, ADF Valdez - Journal of Management and …, 2020 - journaljmbe.com
Educators constantly question themselves how to motivate their students to learn and get
them to involve with assignment and their objectives or, in other words, how to encourage …