Predictors of intentions and behavior: Can museums' festivals increase the popularity of museums?
B Jokić - Kultura, 2016 - bic-pk.ceon.rs
Research results reveal that visiting a museum is one of the least popular leisure activities.
However, museums attract many visitors during festivals: there are people who visit …
However, museums attract many visitors during festivals: there are people who visit …
The attitude-behavior relationship in the domain of cultural consumption: A case of museums' festivals
B Jokić, S Mrđa - Sociološki pregled, 2017 - scindeks.ceon.rs
In this paper, comparative analysis of two research studies about museum festivals'
audience is presented (Museum Night 2012, N= 1480, and Museums of Serbia 2016, N …
audience is presented (Museum Night 2012, N= 1480, and Museums of Serbia 2016, N …