Strategic Sport Communication, Third Edition, presents a comprehensive examination of the
evolving field of sport communication. With a complete approach to the multifaceted and …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

Social-media Web sites provide a strategic means for college and university athletic
departments to build and maintain a strong brand presence when cultivating relationships …

Successful media relations and a sound communication strategy are essential for all sport
organizations. Any successful manager working in sport must have a clear understanding of …

Sports organisations' recently acquired ability to deliver their own news—through social and
digital platforms—represents a potential paradigm shift in the once symbiotic relationship …

Sports journalists have long enjoyed close—many would say too close—relationships with
their sources. As suggested by a neoinstitutionalist, understanding of organizational …

In an effort to move beyond relying solely on institutional critiques in explaining women's
marginalized status in the sports media workplace and to expand our understanding of …

In light of continuing research that assesses how dominant ideology is communicated via
mediated sport, this study examines the attitudes of sports information directors (SIDs) …

Marketers have embraced social media to connect with their customers and fans, but due to
lack of sufficient research in this area, they are struggling to manipulate customers' …

Public relations (PR) is becoming increasingly important in college athletics as the
frequency and severity of controversy, legal issues, and crises heighten. With many …