Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

This review focuses on the research conducted over the years on the effects of facility-based
environmental cues, or “atmospherics”, on buyer behavior. We review the pertinent literature …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Music is so ubiquitous that it can be easy to overlook the powerful influence it exerts in so
many areas of our lives-from birth, through childhood, to old age. The Social and Applied …

This article extends research linking shopping behavior to environmental factors through
changes in emotional states. With time fixed or variable during a simulated shopping …

The authors investigate the moderating effects of ambient odors on shoppers' emotions,
perceptions of the retail environment, and perceptions of product quality under various …

The purpose of this article is twofold. First, a theoretical framework is described that
integrates the published literature associated with atmospherics into a services marketing …

Although not usually recognized in the published work in retail atmospherics, the
environment created by retail managers is an important strategic variable. Most of the work …

Purpose This research aims to better understand customer experience, as it relates to
customer commitment and provides a framework for future research into the intersection of …

The marketing literature has neglected some effects of age and attitude toward the past that
are potentially useful to marketers in the formulation of segmentation strategy for cultural …