Consumers' willingness to pay (WTP) is highly relevant to managers and academics, and
the various direct and indirect methods used to measure it vary in their accuracy, defined as …

The contingent valuation method (CVM) is a simple, flexible nonmarket valuation method
that is widely used in cost–benefit analysis and environmental impact assessment. However …

Survey experiments, like vignette and conjoint analyses, are widely used in the social
sciences to elicit stated preferences and study how humans make multidimensional choices …

Safe food is healthy, nutritious and environmentally friendly by green, sustainable and clean
production. The objectives of this study were to examine factors influencing the consumers' …

The presence of hypothetical bias (HB) associated with stated preference methods has
garnered frequent attention in the broad literature trying to describe and understand human …

We focus on new technology-based entrepreneurial ventures engaging in reward-based
crowdfunding and examine the effect of their performance in such funding channel on the …

The process of user-centered innovation: how it can benefit both users and manufacturers
and how its emergence will bring changes in business models and in public policy …

The first edition of this important work was the winner of the 2002 Publication of Enduring
Quality award by the Association of Environmental and Resource Economists. The …

Non-market valuation has become a broadly accepted and widely practiced means of
measuring the economic values of the environment and natural resources. In this book, the …

Contingent valuation is now used around the world to value many types of public goods,
including transportation, sanitation, health, and education, as well as the environment. The …