Destination management organizations (DMOs) and Digital Natives: the neglected “informal expertise” in web 2.0 implementation and social media presence. Insights …

M Gon, H Pechlaner, F Marangon - Information Technology & Tourism, 2016 - Springer
The present paper wishes to investigate the perspective of Digital Natives (DNs), described
in literature as “informal experts”, in respect of digital strategies' implementation of …

Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents

M Corciolani, G Gistri, S Pace - Mercati & Competitività, 2016 - francoangeli.it
This article contributes to the current debate about the co-creation of brand meanings
through social media. In particular, we focus on the construction and dissemination of …

Millennials e esperienza di consumo-customer Journey e uso dei media digitali di una generazione connessa

A Bellezza - 2020 - tesidottorato.depositolegale.it
I Millennials rappresentano un particolare tipo di consumatore: sono esperti, informati,
consapevoli, usano le tecnologie ei media digitali con padronanza, hanno alte aspettative …