Purpose–This research seeks to explore the factors predicting customer loyalty in retail
banking. Loyalty was measured in terms of a customer's willingness to recommend a bank …

We have observed that competitive repeat purchase markets are polarised into two radically
different structures. The first and best known we call repertoire markets; these have few …

Purpose–The aim of this study is to examine how market orientation, innovation, and
corporate social responsibility (CSR) jointly impact business performance …

In the UK, some 95 per cent of firms are considered small businesses. Although there is a
general agreement in the literature that a market oriented firm is one in which all employees …

Purpose–To assess the patterns of market orientation within the small business sector.
Design/methodology/approach–After a pilot study involving interviews with owner …

Purpose–Sets out to nvestigate the adoption of and application of the market orientation
concept within the small business sector using Michigan, USA, as a study setting …

Purpose–In the highly competitive hotel industry, it is essential to encourage patterns of
continuous repurchase and to retain customers. This may be achieved through the quality of …

Replication is central to normal scientific investigation. This fact is widely accepted in
business disciplines. However, many researchers are uncertain how to build replication into …

Purpose–To investigate the practice of market orientation, with a specific focus on the extent
to which Nigerian marketers place emphasis on the different dimensions of market …

Presents an assessment of the marketing practices among African and Caribbean small
businesses in London. Findings reveal the patchy application of an adapted market …