[HTML][HTML] Improving PLS-SEM use for business marketing research
P Guenther, M Guenther, CM Ringle… - Industrial Marketing …, 2023 - Elsevier
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
PLS-SEM's most wanted guidance
Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …
attention from both methodological and applied researchers in various disciplines–also in …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
[HTML][HTML] Multigroup analysis of more than two groups in PLS-SEM: A review, illustration, and recommendations
Multigroup analysis (MGA) in partial least squares structural equation modeling (PLS-SEM)
has grown considerably in the past few years in many different research fields, particularly in …
has grown considerably in the past few years in many different research fields, particularly in …
[HTML][HTML] User intentions to use ChatGPT for self-diagnosis and health-related purposes: cross-sectional survey study
Y Shahsavar, A Choudhury - JMIR Human Factors, 2023 - humanfactors.jmir.org
Background: With the rapid advancement of artificial intelligence (AI) technologies, AI-
powered chatbots, such as Chat Generative Pretrained Transformer (ChatGPT), have …
powered chatbots, such as Chat Generative Pretrained Transformer (ChatGPT), have …
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Purpose Partial least squares structural equation modeling (PLS-SEM) has become an
established social sciences multivariate analysis technique. Since quality management …
established social sciences multivariate analysis technique. Since quality management …
Consumer adoption of mobile payment services during COVID-19: Extending meta-UTAUT with perceived severity and self-efficacy
Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with
perceived severity and self-efficacy | Emerald Insight Books and journals Case studies Expert …
perceived severity and self-efficacy | Emerald Insight Books and journals Case studies Expert …
[PDF][PDF] Evaluation of reflective measurement models
This chapter describes how to evaluate the quality of reflective measurement models
estimated by PLS-SEM, both in in terms of reliability and validity. Assessing reflective …
estimated by PLS-SEM, both in in terms of reliability and validity. Assessing reflective …
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States
The COVID-19 pandemic brought about an increase in online shopping because of
government-imposed restrictions and consumer anxiety over the potential health risk …
government-imposed restrictions and consumer anxiety over the potential health risk …
Partial least squares structural equation modeling using SmartPLS: a software review
M Sarstedt, JH Cheah - 2019 - Springer
In their effort to better understand consumer behavior, marketing researchers often analyze
relationships between latent variables, measured by sets of observed variables. Partial least …
relationships between latent variables, measured by sets of observed variables. Partial least …