Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

Visual perception is essential to marketing practice and theory. Based on literature in
marketing and related fields, this article develops a conceptual framework comprising five …

Retail atmospherics is becoming an increasingly important strategic tool for stores and
restaurants. Ambient music and background noise are especially important atmospheric …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Atmospheres are experiences of place involving transformations of consumers' behaviors
and emotions. Existing marketing research reveals how atmospheric stimuli, service …

Since the beginning of the 21st century, there has been a surge in interest in color research
(and in sensory marketing in general). In addition to discussing emerging color research …

This study introduces and defines a novel color family—au naturel colors—and proposes
that featuring these hues on product packaging enhances consumer willingness to pay …

This study relies on the Stimulus-Organism-Response (S–OR) paradigm to explore the
mediating role of the desire to stay at the shopping mall in the relationship between shopper …

This article aims at exploring the relation between customers' perception of the authenticity
of wines and their purchase intentions in online retailing. We investigate if perceived …

Emoji, a form of textual paralanguage, have gained popularity as a method of non-verbal
communication. Despite their popularity, little research has examined the strategic use of …