Embracing diversity and promoting inclusion is a critical challenge for marketers to meet the
diverse consumers' needs and have a positive social impact. Despite increasing attention to …

Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a
tension between the ethnic consumer subject, who views the consumption of cultural …

During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers
specializing in religiosity and spiritual consumption, using examples from their own …

Marketing theory has twisted and turned with the introduction of many theoretical
innovations. Yet, despite being influenced by various critical perspectives, the general …

This research enriches the field's perspective on value and argues that to seriously address
inequality during the next 50 years, consumer research must explore processual aspects of …

We offer a framework to assess marketing activities for their relationship to human rights,
grounded in the recognition that respect for dignity—the inalienable, inherent, and equal …

Stigma, as a process of shame, fosters social exclusion and diminishes bodily competences.
Thus, stigmatized consumers often turn to the marketplace for respite. Based on an …

How do exclusionary boundaries persist in consumption subcultures amid increased
progress, representation, and inclusion? In video gaming, women have come to represent …

Purpose The physical filmmaking landscape has been transformed by the emergence of
digital platforms that foster interaction and dialogue. The accessibility and affordability of …

In the fight for legitimacy, understanding the rules of status games is critical. This idea holds
true in the wedding marketplace. However, when legalization of marriage for same-sex …