Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
The world of augmented reality (AR) is reaching astronomical figures in the consumer
industry. The AR world market is estimated to have over 1.7 billion users by the mid 2020s …
industry. The AR world market is estimated to have over 1.7 billion users by the mid 2020s …
Advocating the use of informal conversations as a qualitative method at live events
Informal conversations have been used in qualitative research for over 100 years. Whilst
originally identified as a minor part of ethnographic study, scholarly literature in the 2020s …
originally identified as a minor part of ethnographic study, scholarly literature in the 2020s …
'We can't participate like this at football, can we'? Exploring in-person performative prosumer fandom at live PDC darts events
L Davis, T Gibbons - Journal of Consumer Culture, 2023 - journals.sagepub.com
The nature of prosumption is one of the most important areas of debate within the study of
contemporary consumer culture. David L. Andrews and George Ritzer highlighted how the …
contemporary consumer culture. David L. Andrews and George Ritzer highlighted how the …
Effect of Listening Channels for Sport-Event Theme Songs on Willingness to Share
X Zhao, Y Zhang, H Wang, M Wang - Psychology Research and …, 2024 - Taylor & Francis
Purpose The sport-event theme songs is a crucial means to evoke consumer enthusiasm
and boost the influence of sport event. This research aims to examine the effects of direct …
and boost the influence of sport event. This research aims to examine the effects of direct …
No cheering in the background? Individual performance in professional darts during COVID-19
The COVID-19 pandemic has led to a global shutdown of sporting activities. While
professional sports competitions restarted in mid-2020, spectators were usually not allowed …
professional sports competitions restarted in mid-2020, spectators were usually not allowed …
The impact of Fallon Sherrock and the increasing prominence of women within professional darts events: a call for future research
ABSTRACT Rationale/Purpose This positioning paper is a call to action for future research
regarding the roles of women in the male-dominated sport of professional darts. Women …
regarding the roles of women in the male-dominated sport of professional darts. Women …
'Stand up if you love the darts!'–Understanding the key catalysts responsible for the rapid transformation of Professional Darts Corporation (PDC) darts during the …
L Davis - Sport in History, 2024 - Taylor & Francis
Following the split in darts during the 1990s and a resulting Tomlin order (where terms were
agreed in a court of law without admission of liability from either side) in 1997, two governing …
agreed in a court of law without admission of liability from either side) in 1997, two governing …