[图书][B] Youth marketing to digital natives
W Batat - 2021 - books.google.com
Offering a critical approach to youth marketing, this comprehensive book provides a
framework to better understand the mechanisms that shape youth consumption cultures and …
framework to better understand the mechanisms that shape youth consumption cultures and …
Product endorsement on Slovak TV: Generation Y's recall of celebrity endorsements and brands
Theory and practice supports the use of celebrity marketing, as celebrity endorsements can
generate significant publicity and attention. In this way, communication and marketing goals …
generate significant publicity and attention. In this way, communication and marketing goals …
The Relationship Between Sport Role Models and Youth Sport Participation in Oman: A Comparison of Local and Global Sport Role Models
칼리드 - 2018 - s-space.snu.ac.kr
Sport researchers have conducted an extensive amount of research on the topic of youth
sport participation (YSP). This study complements the ongoing discussions about the …
sport participation (YSP). This study complements the ongoing discussions about the …