The current study investigated how sport fans and those of popular athletic footwear brands
Nike and Adidas perceived and behaved toward their favorite and relevant rival brands …

The study investigated how fans of sport teams and fans/members of religious groups
differed in the ways they view relevant rival groups. Using items to measure group …

The chapter takes a different approach by focusing primarily on the implications of the
comparative investigations conducted in this text and beyond. Specifically, implications for …

The current study investigated how group members react to favorite and rival brands among
sport teams and theme parks. Specifically, fans of sport teams perceptions of favorite and …

The chapter updates the Hierarchy of Out-group Derogation (HOD) and Out-group
Derogation Spectrum (ODS) by including three additional fandom and group settings. Using …

This introductory chapter provides a glimpse at the information that will be covered in the
text, along with a brief review of relevant literature. The chapter proceeds to provide readers …

Throughout its one-hundred-year history, The Walt Disney Company has utilised many
innovative tactics for promoting their products and engaging with consumers. This article …

The continuous advancement of technology has allowed professional sport franchises to
further engage fans via team mobile apps. The purpose of this study was to explore the …

The current study investigated how sport fans and those of popular athletic footwear brands
Nike and Adidas perceived and behaved toward their favorite and relevant rival brands …

It has been more than 100 years since Walt Disney was founded in 1923. It has branches all
over the world with more than 200,000 employees. Disney is the animation, park and other …