Online traffic sources and persuasion techniques: how to change consumer behavior
D Drossos, M Zacharioudakis… - Proceedings of the 3rd …, 2019 - dl.acm.org
One of the biggest challenges electronic commerce managers face today is how to
encourage website visitors to act. Usability is no longer enough, and managers must …
encourage website visitors to act. Usability is no longer enough, and managers must …
[PDF][PDF] Hagen 2023
C Koch, R Olbrich - fernuni-hagen.de
Research Paper No. 10 Page 1 © Lehrstuhl für Betriebswirtschaftslehre, insbesondere
Marketing, FernUniversität in Hagen Universitätsstraße 11, Gebäude 3 , D-58097, Web: http://www.fernuni-hagen.de/marketing …
Marketing, FernUniversität in Hagen Universitätsstraße 11, Gebäude 3 , D-58097, Web: http://www.fernuni-hagen.de/marketing …