One of the most significant changes in the last decade in the business environment has
been caused by the development of information technologies and the internet. The internal …

Social media has become a norm for retailers seeking to engage actively with consumers.
There is growing evidence that some consumers choose not to engage with social media …

Purpose The purpose of this study is to review the extant literature on chatbots and
stakeholder interactions to identify major trends and shed light on knowledge gaps …

This research applies a unique conceptual model and methodology incorporating
popularity, commitment, and virality to measure the social media engagement with residents …

Resumen WAI LAI, Ivan Ka y LIU, Yide. The Effects of Content Likeability, Content
Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in …

Social networking sites (SNS) play an increasingly important role in the mix of brands'
marketing communication. A key question for marketing departments, therefore, is how …

This study analyzes the marketing effectiveness of the social media posts of destination
management organizations (DMOs) based on message format and content and the …

Because the tourism industry can be affected by various natural disasters, the media
landscape with increasing social media, brings to tourism new possibilities and challenges …

Social media live streaming, in the form of live video and user stories, is widely used by
influencers, organisations and individuals to connect with their audiences. Its popularity is …

Social media is utilized to cultivate relationships with stakeholders in nation branding. This
study investigates stakeholder engagement on social media in China's nation branding by …