Sponsored search has been proven to be a successful business model, and sponsored
search auctions have become a hot research direction. There have been many exciting …

We provide a broad overview of the research that has been conducted until recently on the
design of sponsored search auctions. We mainly focus on game theoretic and mechanism …

This paper analyzes the impact of intermediary concentration on the allocation of revenue in
online platforms. We study sponsored search documenting how advertisers increasingly bid …

In many settings agents participate in multiple different auctions that are not necessarily
implemented simultaneously. Future opportunities affect strategic considerations of the …

Sponsored search auctions constitute one of the most successful applications of
microeconomic mechanisms. In mechanism design, auctions are usually designed to …

Search advertising is the ordered list of advertisements that appears when a user searches
for something in an online search engine. By construction, these ads differ in prominence …

Wireless spectrum is a scare resource, but in practice much of it is underused by current
owners. To enable better use of this spectrum, we propose an auction approach that …

It has become increasingly common that sponsored content (ie, paid ads) and non-
sponsored content are jointly displayed to users, especially on e-commerce platforms. Thus …

New technology measures TV viewer tuning, presence, and attention, enabling the first
distinctions between TV ad viewability and actual ad viewing. We compare new and …

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on items,
plays a key fundamental role in sponsored search. E-commerce platforms display organic …