Market dynamics are shifting abruptly as businesses integrate technology and other
macroeconomic factors. Even as market ground breakers, an enterprise must invest massive …

Uganda's small and medium enterprises (SMEs) face high business failure rates. Fifty
percent of SMEs in Uganda fail during the first year of operations due to poor business …

Background of the study: Blue Ocean Strategies represent innovative and value-centric
approaches designed to carve out unexplored market spaces, shifting the emphasis from …

The production and uptake of locally manufactured roofing sheets have been on a steady
downward trajectory over the last ten years, leading to a significant decline in revenue and …

Blue ocean concept plays a critical role in strategic management in organization especially
in tea industry which has led to tremendous growth over the past years. It is in regard to this …

Background & Purpose: Today's business environment is very complex and dynamic. The
competition to gain more market share has led to a fundamental challenge for businesses …

Brand identity helps a companys product stand out in a crowded market. It creates a unique
identity that customers can easily recognise and differentiate from competitors. A strong …