Functional foods particularly prebiotics and probiotics have attracted a lot of attention due to
their ability to alter gut microbiota and have an impact on a number of health and disease …

We investigate consumers' willingness to pay premiums for environmentally sustainably
produced meat and plant‐based meat substitutes. We conducted a randomized control …

Worldwide, the consumption and provision of education is one of the most resource-
intensive and consequential activities for its consumers and providers. More than 1 billion …

Increased consumer demand for healthier product options and looming regulation have
prompted many consumer goods brands to adjust the amount of sugar content in their …

Despite widespread knowledge and acceptance of the importance of climate-friendly
behavior, consumers often fail to take the necessary actions to engage in more sustainable …

We combine a large-scale field experiment with a customized survey to study whether and
how consumers use firm disclosure. In a sample of more than 24,000 US households, we …

The US Department of Agriculture estimates that one in nine US households is “food
insecure”: unable to purchase sufficient, or healthy food. Public policy advocates and …

The United States recently mandated disclosure labels on all foods that contain genetically
modified organisms (GMOs), despite longstanding, widespread use of voluntary third-party …

Answering the strong need for insight into how minors can effectively be informed about
advertising (eg, influencer marketing) in online content, we ran an online experiment (N …

Globally, consumption of Fruit and Vegetables (F&V) remains below nutritional guidelines.
With retailers accounting for a large portion of F&V sales, marketing can be key to increase …