Las relaciones comerciales desde el paradigma del marketing relacional propician los
intercambios de conocimiento y por ende la innovación. En este sentido, el propósito del …

The article proposes that authority denotes an actor's appeals or other references to objects
or facts that she expects others to respect or fear. The paper identifies four types of authority …

Global Journal of Business and Social Science Review A Review of Political Branding Research
Page 1 ISSN 2289-8506 © 2016 Global Academy of Training & Research (GATR) Enterprise …

Purpose Intervention strategies are designed by policymakers to impact people by
effectively changing the environment in which people make decisions. Many government …

Purpose: The present research aims to describe the impact of social media marketing (SMM)
on voting intention (VI) and the mediating effect of electronic word-of-mouth (eWOM) …

Ada dua hal yang harus diperhatikan oleh kandidat politik: persepsi nilai kandidat dan
positioning. Dari aspek persepsi nilai, kandidat harus memiliki keunggulan daya saing …

This study investigates how the US and Australian Departments of Defence used social
media platforms for branding, perception management and to curb online firestorms as well …

Purpose: There is a call for more research on the interface between political relationship
marketing and the use of digital technologies. To respond to such calls, this study provides a …

This book uses decolonisation as a lens to interrogate political communication styles,
performance, and practice in Africa and the diaspora. The book interrogates the theory and …

Abstract Following the Facebook-Cambridge Analytica scandal, the role that social media
advertising can play in the outcomes of major elections is increasingly evident. While …