This meta-analysis synthesized 102 effect sizes reflecting the relation between specific
moods and creativity. Effect sizes overall revealed that positive moods produce more …

The study examines how the remote associates test (RAT) has been used to examine
theories of creativity through a review of recent studies on creativity. Creativity-related …

What is creativity? How does it work? How does it flourish in individuals and organizations?
Now in its second edition, this bestselling introductory text--written by one of the world's …

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers'
pursuit of happiness. However, the results of six studies reveal that what happiness means …

Although people assume that they see the surrounding environment as it truly is, we suggest
that perception of the natural environment is dependent upon the internal goal states of …

This article introduces an instrument for the indirect assessment of positive and negative
affect, the Implicit Positive and Negative Affect Test (IPANAT). This test draws on participant …

The leader role is demanding and depleting, explaining why many leaders struggle to
remain engaged while doing their job. In this study, we present theory and an intervention …

Marketing personalization requires firms to collect information that they can use to
personalize their products or services, which might raise consumer privacy concerns. Prior …

In 6 studies, the authors tested whether the effect of mood on self-control success depends
on a person's accessible goal. We propose that positive mood signals a person to adopt an …

Health labels such as “reduced in salt” or the “healthy choices” logo aim to facilitate
consumers' healthy food choices. However, they may act as a warning sign for those …