The ability to do business successfully and to stay on the market is a unique feature of each
company ensured by highly engaged and high-quality employees. Therefore, innovative …

The COVID-19 pandemic has negatively influenced all areas of human life across the world.
Economic downturn is evident in almost every country. However, the biggest impact has …

With growing competition, loyal customers have become the key to the company's success.
Brand loyalty has been a central structure for marketing for almost a century, yet this …

Human resources in companies are gaining increasingly more strategic meaning by its
ability to influence reaching company goals. The task of a manager is to understand the fact …

A brand is one way to distinguish products from each other, while simplifying consumers'
decisions in choosing an appropriate product. Brand building is not just about design but …

The concept of clusters is based on creating entrepreneurship and competitiveness of
interrelated organizations. The essence of the cluster initiative is to stimulate cooperation …

Corporate culture represents a personality of a company. Suitable corporate culture should
be a summary of behavior and action of the company as a whole and its individual …

Employee motivation is a prerequisite for the effective development of the potential of human
resources. Therefore, motivation processes are important. The aim of the paper was to …

The main goal of human resource management (HRM) is to create conditions that allow
enterprises to run businesses effectively by following the maximum performance and …

Motivation is considered one of the most important prerequisites for the success and
effectiveness of the resulting performances. Usually, we meet only with a perspective of …