Relationship marketing is the process of establishing, maintaining, and improving solid
relationships with a company's customers and other stakeholders. Relationship marketing …

Customer lifetime value (CLV) is the discounted sum of future cash flows due to a
relationship with a single customer and customer equity (CE) is the sum of CLVs from all …

Marketing managers allocate extraordinary amounts of budgets for supporting their
organization's marketing plans. Choosing the right measure for allocation of promotional …

In the precision marketing of a new product, it is a challenge to allocate limited resources to
the target customer groups with different characteristics. We presented a framework using …

This article discusses the importance of optimizing advertising budgets for enterprises in the
face of fierce competition for the consumer. It highlights the principles that business owners …

當代行銷管理強調以顧客為中心和以價值為導向的思維模式, 該方法的核心概念是顧客終身價值
(CLV). 顧客終身價值為整體的顧客價值管理和行銷決策提供重要的數據依據 …

Advertising has always been considered a key part of marketing strategy and played a
prominent role in the success or failure of products. This paper investigates a multi-product …

In today's competitive business environment, companies need to manage their limited
resources. The Multi-Floor Facility Layout Problem (MFLP) is an approach to manage limited …

This dissertation delves into the pressing challenge faced by local newspapers in the digital
era: the urgent need to reinvent their business models to survive in a rapidly changing news …

Esta dissertação tem como objetivo averiguar a relação entre o design do serviço e a
fidelidade do cliente. Visa-se ainda analisar as relações entre estes construtos e outras …