Neuromarketing and its implicit and automated processes influence customer decision-
making and expose any concealed understanding of consumer behavior. There is a rising …

Neuromarketing and its implicit and automated processes influence customer
decisionmaking and expose any concealed understanding of consumer behavior. There is a …

Despite the considerable attention toward tourism and hospitality, neuro-tourism remains
largely unexplored within academic investigations. This study is designed to provide …

Purpose This study aims to investigate the effectiveness of two types of social media videos
used for destination image development: induced/commercial-oriented content and organic …

There are many motives that drive organizations to adopt a green organizational culture that
enhances their environmental role and green human resource management practices. The …

The process of finding trends, patterns and correlations in enormous amounts of
unstructured data in order to assist in making choices that are influenced by the data is …

This study aims to assess the effect of digital literacy on employees' innovation in the official
tourism organizations in Egypt, and to examine if being digital literate facilitates and …

Consumers' selections and decision-making processes are some of the most exciting and
challenging topics in neuromarketing, sales, and branding. From a global perspective …

The hospitality industry has been impacted by the Covid-19 Pandemic and is still ravaging
several nations. Therefore, changing the normality of business operations and activities …

Recent technological advances, particularly in biometrics, have significantly impacted the
tourism industry. Amidst the COVID-19 pandemic, these technologies have grown rapidly …