Peningkatan ekuitas merek menjadi salah satu strategi pemasaran yang efektif untuk
memengaruhi kepuasan pelanggan dan keterlibatan pelanggan di era digital. Perusahaan …

Loyalty is a deep commitment to repurchase a product or service despite the situational
factors and marketing efforts that may cause a change in purchasing behavior. Customer …

Purpose Total quality management (TQM) is a part of the total quality assurance perspective.
This system, which is considered as a type of managerial philosophy, employs all …

The objective of this study was to analyse the effects of customer-perceived value, corporate
image, and service quality on customer satisfaction, as well as to analyse the direct effect of …

Purpose To examine how the CSR activities facilitate a company's brand-building process
and useful in building its Brand Equity ie, Firm-Based Brand Equity (FBBE). Methodology …

This study aims to analyze the effect of product differentiation, service differentiation, and
image differentiation on competitive advantage. The population are people who have …

As a Malaysian halal food standard, MS1500 was established to strengthen the Malaysian
role in the global halal market. This study aims to identify the factors affecting the …

Purpose: To examine how the CSR activities facilitate a company's brand-building process
and useful in building its Brand Equity ie, Firm-Based Brand Equity (FBBE). Methodology …

Corporate social responsibility (CSR) has grown significantly as the research area in various
field of disciplines. Instead of pursuing CSR to fulfil corporate citizenship, CSR has now …

This research aimed to study the relationships between the 4 dimensions of brand equity-
brand awareness, perceived quality, brand association, and brand loyalty, company image …