In a digital world, it is becoming increasingly important for marketing researchers and
practitioners to understand how consumers attribute humanlike characteristics and …

People form impressions about brands as they do about social groups. The Brands as
Intentional Agents Framework (BIAF) a decade ago derived from the Stereotype Content …

This mixed-method investigation proposes and empirically tests a human-Artificial
Intelligence (AI) relationship development model in the context of social chatbots. Utilizing …

Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …

Alongside teleconsulting platforms, existing digital-based healthcare services propose
automated solutions such as medical chatbots to interact with patients. Nevertheless …

We propose a conceptual framework that includes the antecedents and consequences of
firms' adopting and integrating robotics into their customer service operations. Drawing …

Digital assistants based on artificial intelligence (AI) have been increasingly used in contexts
beyond home-oriented services to support individuals in carrying out work-related tasks …

As consumers become more conscious of the deteriorating state of the environment,
organizations too are beginning to demonstrate their sustainable commitments in …

The growing use of storytelling as an advertising strategy for brands online poses the
question of their relative effectiveness compared to more factual types of ads. In this context …

Brand anthropomorphism is recognised as an important construct in marketing, yet it lacks
clarity in operationalisation and valid measurement. The objective of this research, therefore …