This research aims to explore the field of mobile data services and discover factors that
influence their adoption. It constitutes a systematic literature review of 80 primary studies …

With the potential benefits of time-and location-based advertisements, interactivity and
customisation through one-to-one target marketing, SMS-based (Short Messaging Service) …

This study develops and empirically tests a framework for mobile social network service
(SNS) advertising effectiveness. The study sets the advertising value, attitude towards …

Citizens of different countries are now experiencing a newly invented service delivery
channel to receive service from government portals. This study addresses whether a service …

Purpose–The purpose of this paper is to investigate the acceptance of mobile advertising by
consumers in public service institutions in Lagos Nigeria from the perspective of non …

Smartphones have a big advantage making infinite expandability possible by downloading
new applications consistently through application store. These new devices provide us with …

This paper contributes to the extant literature on mobile advertising acceptance by extending
the current TRA-based model to include the personal relevance of this form of advertising …

This study aims to consolidate existing literature results through a systematic review to
develop a comprehensive conceptual framework. This study followed Pollock and Berge's …

The importance of aligning information technology and business strategies to exploit
capabilities and change business practices has increased as firms strive for competitive …

The advancement of digital technology and its applications has influenced user behavior,
which varies depending on acceptance decisions. Looking back to when the trend of COVID …