While recent years have witnessed a rapid growth of research papers on recommender system (RS), most of the papers focus on inventing machine learning models to better fit …
Z Gharibshah, X Zhu - aCM Computing Surveys (CSUR), 2021 - dl.acm.org
Online advertising, as a vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The …
XR Sheng, L Zhao, G Zhou, X Ding, B Dai… - Proceedings of the 30th …, 2021 - dl.acm.org
Traditional industry recommendation systems usually use data in a single domain to train models and then serve the domain. However, a large-scale commercial platform often …
Recommendation is a prevalent and critical service in information systems. To provide personalized suggestions to users, industry players embrace machine learning, more …
H Wang, TW Chang, T Liu, J Huang, Z Chen… - Proceedings of the 45th …, 2022 - dl.acm.org
Accurate estimation of post-click conversion rate is critical for building recommender systems, which has long been confronted with sample selection bias and data sparsity …
H Li, Y Xiao, C Zheng, P Wu… - … Conference on Machine …, 2023 - proceedings.mlr.press
Propensity-based weighting methods have been widely studied and demonstrated competitive performance in debiased recommendations. Nevertheless, there are still many …
In most real-world large-scale online applications (eg, e-commerce or finance), customer acquisition is usually a multi-step conversion process of audiences. For example, an …
The travel marketing platform of Alibaba serves an indispensable role for hundreds of different travel scenarios from Fliggy, Taobao, Alipay apps, etc. To provide personalized …
Post-click conversion, as a strong signal indicating the user preference, is salutary for building recommender systems. However, accurately estimating the post-click conversion …