Multi-task deep recommender systems: A survey

Y Wang, HT Lam, Y Wong, Z Liu, X Zhao… - arXiv preprint arXiv …, 2023 - arxiv.org
Multi-task learning (MTL) aims at learning related tasks in a unified model to achieve mutual
improvement among tasks considering their shared knowledge. It is an important topic in …

Bias and debias in recommender system: A survey and future directions

J Chen, H Dong, X Wang, F Feng, M Wang… - ACM Transactions on …, 2023 - dl.acm.org
While recent years have witnessed a rapid growth of research papers on recommender
system (RS), most of the papers focus on inventing machine learning models to better fit …

User response prediction in online advertising

Z Gharibshah, X Zhu - aCM Computing Surveys (CSUR), 2021 - dl.acm.org
Online advertising, as a vast market, has gained significant attention in various platforms
ranging from search engines, third-party websites, social media, and mobile apps. The …

One model to serve all: Star topology adaptive recommender for multi-domain ctr prediction

XR Sheng, L Zhao, G Zhou, X Ding, B Dai… - Proceedings of the 30th …, 2021 - dl.acm.org
Traditional industry recommendation systems usually use data in a single domain to train
models and then serve the domain. However, a large-scale commercial platform often …

Clicks can be cheating: Counterfactual recommendation for mitigating clickbait issue

W Wang, F Feng, X He, H Zhang, TS Chua - Proceedings of the 44th …, 2021 - dl.acm.org
Recommendation is a prevalent and critical service in information systems. To provide
personalized suggestions to users, industry players embrace machine learning, more …

ESCM2: entire space counterfactual multi-task model for post-click conversion rate estimation

H Wang, TW Chang, T Liu, J Huang, Z Chen… - Proceedings of the 45th …, 2022 - dl.acm.org
Accurate estimation of post-click conversion rate is critical for building recommender
systems, which has long been confronted with sample selection bias and data sparsity …

Propensity matters: Measuring and enhancing balancing for recommendation

H Li, Y Xiao, C Zheng, P Wu… - … Conference on Machine …, 2023 - proceedings.mlr.press
Propensity-based weighting methods have been widely studied and demonstrated
competitive performance in debiased recommendations. Nevertheless, there are still many …

Modeling the sequential dependence among audience multi-step conversions with multi-task learning in targeted display advertising

D Xi, Z Chen, P Yan, Y Zhang, Y Zhu… - Proceedings of the 27th …, 2021 - dl.acm.org
In most real-world large-scale online applications (eg, e-commerce or finance), customer
acquisition is usually a multi-step conversion process of audiences. For example, an …

SAR-Net: A scenario-aware ranking network for personalized fair recommendation in hundreds of travel scenarios

Q Shen, W Tao, J Zhang, H Wen, Z Chen… - Proceedings of the 30th …, 2021 - dl.acm.org
The travel marketing platform of Alibaba serves an indispensable role for hundreds of
different travel scenarios from Fliggy, Taobao, Alipay apps, etc. To provide personalized …

Enhanced doubly robust learning for debiasing post-click conversion rate estimation

S Guo, L Zou, Y Liu, W Ye, S Cheng, S Wang… - Proceedings of the 44th …, 2021 - dl.acm.org
Post-click conversion, as a strong signal indicating the user preference, is salutary for
building recommender systems. However, accurately estimating the post-click conversion …