In a quest to investigate whether perceptions of authenticity can engage consumers with
brands, the present study examines the influence of perceived brand authenticity (PBA) on …

Consumers living in today's almost demystified world of consumption are constantly
searching for new ways to add value to their lives. Consumption of material goods or owning …

User-generated content (UGC) is one of the most important notions that influences tourists'
decision-making. However, the nature of UGC is still underexplored in the literature. The …

This study investigates the contribution of extraordinary positive sensory experiences to the
development of destination brand love utilizing two studies. Study 1, based on online …

Augmented reality (AR) has proven to be a potential source of disruption in the marketing
discipline. Abundant research has attested to AR's potential by exploring the impact of AR …

Purpose Although the consumption of luxury brands is significantly on the rise in emerging
markets, a significant impetus is needed to boost their growth to achieve desired revenues …

Although customer engagement's (CE) effects on marketing-related outcomes are well
documented, its broader impacts on life domain constructs (eg, subjective well-being [SWB]) …

Purpose The purpose of this study is to examine the effect on the customer brand
engagement (CBE) of followers of an eco-friendly restaurant of their perceptions of the …

The burgeoning tourism and hospitality industry is plagued by numerous challenges that
pose significant hurdles to its long-term success and sustainability. These challenges …

Purpose The business ambiguity because of COVID-19 has brought the tourism industry
under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study …