Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Business is not only an important perpetrator of the environmental problems, but it also plays
a key role in successfully addressing them. In the process of solving environmental problem …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …

This paper seeks to clarify and refine the relationship between strategic and internal green
marketing and firm competitiveness. Despite the significance of corporate environmental …

As green marketing becomes an essential tool for sustainable business strategy, companies
are adopting green marketing practices to achieve better business performance. However …

Purpose “Green” issues have become increasingly important to corporate decision-makers
as firms face mounting public sensitivity, stricter regulation and growing stakeholder …

Sustainability in marketing has gained some traction over the years, yet we still remain
uncertain about exactly what 'sustainability marketing'means. Utilising the Scopus database …

The sustainable consumption behavior of customers affects the sustainable development of
society. Customers' pro-environment behavior provides economic benefits to society and …

Growing detrimental effects on the bio-physical environment have been responsible for a
large number of small firms to adopt a more strategic stance toward exploiting green-related …