The paper examines based on international research the differences between results of
studies focused on consumers' attitude toward advertising. The aim of this paper is to show …

Purpose This paper aims to investigate the relationship between general attitude toward
advertising and consumers' purchase intention. The relationship between cognitive attitude …

Consumers' attitudes toward an ad (Aad) have offered a critical theoretical construct since
1981, with the publication of two influential articles (Mitchell & Olson, 1981; Shimp, 1981) …

This study examines the function and purpose of public television broadcasters across two
countries (South Africa and Nigeria) in order to highlight best practices in public …

The increase number of active users of social media, especially Facebook, stimulates viral
advertising behaviour among them, thus attracting e-marketers to focus on viral advertising …

This study examines four attitudinal factors affecting viral advertising pass-on behaviour
(VAPB) among consumers/members of Domino's Pizza Malaysia Facebook. Constructs of …

As imagens humanas são os elementos publicitários que mais influenciam a avaliação que
os consumidores fazem sobre produtos e marcas, bem como as suas atitudes e intenções …

Annotation: Farmers with researchers have developed high oleic and low linoleic (HOLL)
OSR supply chain in Switzerland for market of frying oils that is increasing. Opposed to that …