We propose a novel approach for isolating customer segments using online customer data
for products that are distributed via online social media platforms. We use non-negative …

Purpose The purpose of this paper is to investigate how various gratifications obtained in the
social media context affect customer participation, and its sequential effect on brand trust …

Abstract The Coronavirus Disease (COVID-19) pandemic has caused problems for
Indonesian SMEs, in terms of supply chain and changes in their markets' demand. SMEs …

This research primarily examines the customer perspective in service innovation in the
context of hotel co-creation. Further, present research proposes an extended basic model of …

Social media platforms (SMPs) have become a key source of success for many
organizations in today's complex business environment due to advancements in information …

Today, social networks have become essential communication tools. The emergence of
internal social media platforms and applications in the workplace has created great digital …

Purpose The purpose of this paper is to explore the mediating effect of learning capacity in
the relationship between the social media usage by the construction of small-and medium …

Although social commerce induces consumers' impulse purchase behavior, no work has
been done to examine the impacts of different uses of social commerce on online impulse …

In recent years, the hotel industry has increasingly adopted social media, which play key
roles in advertising, marketing, and promotions within the hotel industry. However, there has …

In the present research, the researchers conducted an empirical study on the impact of
information from social media on the business performance of small enterprises in China …