In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

The emergence of big data (BD) offers new opportunities for food businesses to address
emerging risks and operational challenges. BD denotes the integration and analysis of …

The pervasive diffusion of Social Networks (SN) produced an unprecedented amount of
heterogeneous data. Thus, traditional approaches quickly became unpractical for real life …

In just few years, TikTok has become a major player in the social media environment,
especially with regard to teenagers. One of the key factors of this success is the idea of …

As a learning center, rural library initiatives aim to provide rural communities with access to a
wealth of reliable and readily available information. Changes in user behavior correspond …

Too many mobile applications in App stores results in information overload in App market.
Mobile users are confused in choosing suitable and trustworthy mobile applications due to a …

Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp
and TripAdvisor, which are highly investigated in the context of digital marketing. However, it …

One of the key aspects that distinguish TikTok from other social media is the presence of
challenges. A challenge is a kind of competition that starts when a user posts a video with …

In this paper, we study the characteristics of NSFW (Not Safe For Work) posts in Reddit,
highlighting their differences from SFW (Safe For Work) posts, which have been much more …

In recent years, Reddit has attracted the interest of many researchers due to its popularity all
over the world. In this article, we aim at providing a contribution to the knowledge of this …