Understanding followers' processing and perceptions of social media influencer destination marketing: Differences between# Millennials and# GenZs
Social media influencer (SMI) marketing implemented by tourism and destination managers
has attracted widespread academic attention in recent years. Efforts have been made to …
has attracted widespread academic attention in recent years. Efforts have been made to …
How influencers' social media posts have an influence on audience engagement among young consumers
Purpose Online influencers are increasingly used by brands around the globe to establish
brand communication. This study aims to investigate the characteristics of social media …
brand communication. This study aims to investigate the characteristics of social media …
What does the audience care? The effects of travel vlog information quality on travel intention
Although travel vlogs have recently been adopted as digital marketing tools to promote
tourist spots, relatively little is known about which attributes of travel vlogs and how these …
tourist spots, relatively little is known about which attributes of travel vlogs and how these …
Exploring the intermediary effects of TikTok on Generation Z's visit intention
Short video applications, specifically TikTok, have been widely used in the tourism industry
to engage audiences during COVID-19 and the post-pandemic era. However, there is …
to engage audiences during COVID-19 and the post-pandemic era. However, there is …
You recommend, I trust: The interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes
N Zhang, C Ruan, X Wang - Information Systems Frontiers, 2024 - Springer
Short video represents a novel form of social media with rich vividness and sociability,
facilitating social media influencers'(SMIs) self-presentations and endorsements. While SMIs …
facilitating social media influencers'(SMIs) self-presentations and endorsements. While SMIs …
The art of artificial intelligence illusion: Exposing digital deception in the hospitality industry
This study investigates how artificial intelligence (AI) tools influence deceptive digital
practices within the hospitality industry. As AI capabilities such as chatbots and language …
practices within the hospitality industry. As AI capabilities such as chatbots and language …
Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning
Purpose More people share their tourism experiences on social media today than in the
past, and as a result, more people follow these posts in their trip planning. However, studies …
past, and as a result, more people follow these posts in their trip planning. However, studies …
Unveiling the Impact of Influencer Attributes on Purchase Intention of Gen Z: The Moderating Role of Parasocial Interaction
This study investigates the impact of social media influencer attributes, namely source
credibility, social presence and influencer inspiration on the purchase intention of Gen Z …
credibility, social presence and influencer inspiration on the purchase intention of Gen Z …
[HTML][HTML] Expanding knowledge on emotional dynamics and viewer engagement: The role of travel influencers on youtube
JJ Yoo, H Kim, S Choi - Journal of Innovation & Knowledge, 2024 - Elsevier
This study investigates how the discrete emotions expressed by travel influencers on
YouTube influence viewer engagement, distinguishing between macro-and micro …
YouTube influence viewer engagement, distinguishing between macro-and micro …
The Role of Mass Media as a Communications Distributor for Tourism Villages in Indonesia
The management of tourist villages is not far from the touch of stakeholders in a tourism area
regarding the pentahelix component ie: academia, business, community, government, and …
regarding the pentahelix component ie: academia, business, community, government, and …