The increasingly fierce competition in food trends requires producers to innovate and
develop new foods to be accepted and to avoid neophobia by consumers at the same time …

Cultured meat is an emerging biotechnology that aims to produce meat from animal cell
culture, rather than from the raising and slaughtering of livestock, on environmental and …

This study aims to identify the factors that can influence consumer purchasing behaviour in
the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory …

For cultured meat to succeed at scale, muscle cells from food-relevant species must be
expanded in vitro in a rapid and reliable manner to produce millions of metric tons of …

We suggest that text readability plays an important role in driving consumer engagement on
social media. Consistent with a processing fluency account, we find that easy‐to‐read posts …

Most scientists claim that genetically modified organisms (GMOs) in foods are safe for
human consumption and offer societal benefits such as better nutritional content. However …

Purpose The purpose of this study is to understand the effects of self-risk perception and
health consciousness on the intention to purchase organic food. The study also explored …

Consumers seek naturalness across many domains, including physical appearance. It
seems that the desire for natural beauty would discourage artificial appearance …

Food waste is a significant problem and consumers' tendency to reject misshapen produce
has been identified as a key contributing factor. The current work investigates the …

Background: the context and purpose of the study Unhealthy food consumption has raised
an alarming situation of obesity among Asian nations and posing serious threats to human …