The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shopping experiences. However, in many non …

Extensive research has investigated branding practices, processes, and consumers'
reactions to brands in a globalized world. In this review, the authors aim to organize and …

This study adopts the expectancy confirmation theory and regret theory to investigate the
effects of external reference points on repurchase behaviors and explore how customers' …

This study examines the effects of social exclusion on consumers' brand and product
switching behavior. Five studies were conducted, which revealed that consumers who …

Purpose The present research has used the expectancy–confirmation model along with the
regret theory to examine the influence of six e-retailers' characteristics and confirmation on …

Every year, multinational companies spend billions of dollars in marketing their products
around the world. Some of this money is wasted or, worse, actually damages the marketer's …

Cognitive computing holds potential for improving the information processing capabilities of
organizations by providing a computing infrastructure that support business analytics for …

This study investigates consumer repurchase behavior and purchases regret in the context
of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on …

Research on action and inaction in judgment and decision making now spans over 35
years, with ever‐growing interest. Accumulating evidence suggests that action and inaction …

Providing a consistently high level of service recovery performance is important to minimize
the negative impact of service failure, such as negative word-of-mouth and plunging …