At the intersection of regional and innovation studies, trademark research is producing
stylized facts, methodological lessons and policy insights underlining the importance of …

What happens when actors and sectors incorporate references to specific territories in their
development efforts? Throughout history, producers have capitalised individually and …

Place-based branding strategies are important marketing tools for both regions and firms
and take advantage of consumers' embrace of the local in response to globalisation. Craft …

This paper advances our understanding of how organisations engage in the process of
Bourdieusian capital conversion during crises of socio-political legitimacy. We do so by …

Political legitimacy-building and tourism studies help to explain how and why China's
governing regime advanced Red Tourism to justify and reinforce its governance and …

Purpose This study aims to identify how Spanish consumers' extrinsic preferences for food
have evolved by examining the extant literature on food preferences in Spain, focusing on …

This article explores the relationship between useable pasts and tourism to show how towns
reinvented themselves using their local and unique histories throughout the eighteenth and …

Purpose This study aims to use a theoretical-based case study of two distinct ownership
groups of the Jack Daniel's brand to explore how rhetorical history (ie malleability of the past …

Se planteó como objetivo general determinar la relación entre la cultura de emprendimiento
y el nivel de ingresos del mercado distrital de Trujillo, 2022. El trabajo investigativo fue …

Corporate enterprises have long embraced their historical legacy, preserving not only
documents in their archives, but also buildings, and old equipment from their past …