Omnichannel retailing has revolutionized the way retailers create strategies for engaging
customers in making purchase decisions. Phygital is a new-age transformative form of …

The existing literature suggests that chatbots tend to provide automated and generic
responses that may not fully address complex customer inquiries, particularly when …

Previous studies have addressed some of the issues of customers' perceptions of mobile
marketing, particularly the affordances of multiple communications and channels. Despite a …

Purpose Virtual try-on apps (VTOs) hold great potential to transform online apparel
shopping, yet their acceptance by consumers has been lukewarm. By drawing on two …

Unlike adoption intention, the post-adoption intention of mobile banking (m-banking)
services has not been extensively investigated. Most extant studies predicted usage …

Building on the literature on trust and Persuasion Knowledge Theory, this study examines
the mediating role of trust in the relationship between algorithm performance expectancy …

Extant studies in collaborative consumption have theorized service quality as the distinctive
perception of customers. Improved service quality can enable customers to positively …

The global COVID-19 pandemic has compelled all countries to impose social distancing as
the basic epidemic prevention strategy; however, enterprises find it difficult to follow social …

Customers today make a trade-off between online and offline channels to purchase fashion
items. The purpose of this research is to examine whether affective commitment to a …

The Internet has changed consumer shopping behaviors and purchasing habits. Consumers
use the channels that best suit their needs at any given time to have an enhanced shopping …