Consumers give special importance to higher environmental responsibility which is
expected to improve the environment quality. The aim of this paper is to present the selected …

Sustainable consumer behavior (SCB) gained significant attention given the relevance it
bears for a broad set of actors. Since most of the relevant literature is rooted in western …

Many consumers are concerned about environmental issues and have expressed interest in
purchasing green products. However, actual sales of green products are still not as high as …

This study aims to propose an extended model of the theory of planned behavior (TPB)
which helps us to investigate young Chinese consumers from college and university, and …

This study proposed an extended value-attitude-behavior model to explain for consumers'
green purchase behavior and validated this model on a random sample of 399 Chinese …

Environmental values are key factors influencing consumers' purchase intentions and
improving consumers' willingness to buy green products is crucial for the sustainable …

The environmental concern has become an emerging topic in organization's human
resource management strategy, especially in improving employee's environmental behavior …

Global meat consumption will continue to increase in response to the growth in population
and demand. Numerous studies have emphasized the nutritional, economic, and …

Human concern for the environment has grown in tandem with recent economic
development, particularly in emerging nations. This paradigm change has led Malaysians to …

This study explores whether and, if so, how efficiently consumers' greenwashing (GW)
influences green brand equity (GBE) by integrating the mediation role of green brand image …