The new political dispensation in South Africa in 1994 created opportunities for Black
consumer segments. Research indicates that the emerging black middle class segment …

Background: The Singletons consumer segment in South Africa is growing in size. Due to
the absence of family constraints and responsibilities, Singletons have a greater level of …

This case is about the dilemma faced by Azhar Mehmud, a newly recruited Marketing
Manager, Islamic Products (MMIP) in Bank Islam on six-month probation. Prior to Bank …

Numerous studies have been conducted on consumers' buying behaviour, socio-
demographics as well as the psychographic dimensions of married people and traditional …

The global tourism industry is particularly vulnerable to climate change due to its strong link
to climate and natural ecosystems. Impacts such as warmer temperatures, increasingly …

Despite the inherent and much-publicised benefits of investing in unit trust funds, not
everyone is investing in them. Investing in unit trust funds, which is open to everyone, offers …

A bstract arket segmentation as an emerging tool in the service industry is being Madopted
as one of the strategies to satisfy customers' numerous needs and improve organizational …

Purpose of this paper: The objectives of this research paper are to identify the
psychographics of would be teacher at Universiti Pendidikan Sultan Idris (UPSI) and to …

Consumer behaviour is the essence of marketing. It is the most important factor for marketers
to understand and comprehend. Having a thorough knowledge of how a certain target …

Psychographics has emerged as an important method of market and marketing research,
especially of consumer behaviour research. Understanding the consumer behaviour issues …