Identification of significant features and machine learning technique in predicting helpful reviews

SJS Quaderi, KD Varathan - PeerJ Computer Science, 2024 - peerj.com
Consumers nowadays rely heavily on online reviews in making their purchase decisions.
However, they are often overwhelmed by the mass amount of product reviews that are being …

Understanding the Association between Star Ratings and Review Helpfulness: The Perspectives of Expectation Confirmation Theory and Negativity Bias

J Son, G Lee - 2023 - scholarspace.manoa.hawaii.edu
Consisting of textual, multimedia, and numerical information elements, online consumer
reviews (OCR) have been considered an essential information source of products for …

Are neutral sentiments worth considering when investigating online consumer reviews? Their relationship with review ratings

J Son, HK Lee, H Choi, OO Oh - 2022 - aisel.aisnet.org
Online consumer reviews (OCRs) play a significant role for firms to understand consumer
satisfaction. Prior research on OCRs has used sentiment analysis to identify and quantify …