[HTML][HTML] Digital transformation: A multidisciplinary reflection and research agenda

PC Verhoef, T Broekhuizen, Y Bart… - Journal of business …, 2021 - Elsevier
Digital transformation and resultant business model innovation have fundamentally altered
consumers' expectations and behaviors, putting immense pressure on traditional firms, and …

Digital transformation: What we have learned (thus far) and what is next

S Schneider, O Kokshagina - Creativity and innovation …, 2021 - Wiley Online Library
There is certainly a lot of discussion about digital technologies, their transformative nature,
and their potentially disruptive impact on business and society. The number of publications …

[HTML][HTML] Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms

M Jovanovic, D Sjödin, V Parida - Technovation, 2022 - Elsevier
Industrial manufacturers increasingly develop digital platforms in the business-to-business
(B2B) context. This emergent form of digital platforms requires a profound yet little …

What is digital transformation? Core tensions facing established companies on the global stage

N Furr, P Ozcan, KM Eisenhardt - Global Strategy Journal, 2022 - Wiley Online Library
Research summary Digital transformation is a dominant theme in the global economy, but
what it means for established companies remains perplexing for both academics and …

The role of marketing in digital business platforms

A Rangaswamy, N Moch, C Felten… - Journal of …, 2020 - journals.sagepub.com
Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen
enormous growth; this paper explores their salient characteristics, the role of marketing in …

[HTML][HTML] Stability in turbulent times? The effect of digitalization on the sustainability of competitive advantage

ES Knudsen, LB Lien, B Timmermans, I Belik… - Journal of Business …, 2021 - Elsevier
Does digitalization make competitive advantage more or less sustainable? One line of
argument is that digitalization leads to hyper-competition and shorter spells of competitive …

Disruptive innovation: An intellectual history and directions for future research

CM Christensen, R McDonald… - Journal of …, 2018 - Wiley Online Library
The concept of disruptive innovation has gained considerable currency among practitioners
despite widespread misunderstanding of its core principles. Similarly, foundational research …

Platforms in the peer-to-peer sharing economy

J Wirtz, KKF So, MA Mody, SQ Liu… - Journal of Service …, 2019 - emerald.com
Platforms in the peer-to-peer sharing economy | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Platforms in the …

The platformization of brands

JRK Wichmann, N Wiegand… - Journal of …, 2022 - journals.sagepub.com
Digital platforms that aggregate products and services, such as Google Shopping or
Amazon, have emerged as powerful intermediaries to brand offerings, challenging …

From product system to ecosystem: How firms adapt to provide an integrated value proposition

J Stonig, T Schmid… - Strategic Management …, 2022 - Wiley Online Library
Abstract Research Summary Ecosystems represent a key challenge for established firms,
shifting their focus from products to system‐level collaboration around integrated value …