Telecom sector in Bhutan is still in evolving stage. The first network line was made
operational in 1963. The study of marketing mix, customer satisfaction and loyalty is …

The purpose of this paper is to test and examine the interrelationships amongst customer
satisfaction, customer service, innovation, and competitive pricing in the laundry industry in …

Proactive subscriber churn management strategies of mobile network operators (MNOs)
require that steps are taken to keep customers before they hand over a formal notice of …

This paper analyzes mobile broadband plan prices in 37 countries between 2011 and 2014.
Mobile network operators typically commercialize usage-based plans that include an access …

Innovativeness in consumers accelerates the innovative behaviour resulting into successful
adoption and diffusion of innovation. Despite extensive literature available on consumer …

Purpose: The purpose of this study was to explore the influence of entrepreneurial marketing
strategies on the growth of SME water bottling enterprises in Kenya. Materials and methods …

Nowadays the telecom market is competitive and telecom operators launch various new
service packages to meet customer needs and attract more customers as well. Ethio telecom …

This article studies the unprecedented price war in the Mozambican retail
telecommunications market. One symptom of this war is the excess of bonuses and …

Mobile marketing is an emerging phenomenon and the key driver of change in the evolving
role of technologies, social media and communities, as it is challenging traditional marketers …