Abstract Orientation: The Fourth Industrial Revolution has transformed modern society by
ushering in the fusion of advances in robotics, the Internet of Things (IoT), genetic …

Purpose The purpose of this paper is to examine the factors influencing passenger adoption
and behaviour of self-service technology (SST) in airports. This study adopted the Theory …

Background: The world is constantly becoming more prone to technology due to
globalization which implies organizations have to stay up to date in order to be competitive …

Today, people live in the age of new diseases, such as stress and anxiety, and these
diseases can affect users' decision making regarding different products and services …

In the contemporary business landscape, the integration of technology, specifically Artificial
Intelligence (AI) and Machine Learning (ML), has transcended from an option to a necessity …

The pressure of globalization is forcing the organizations to stay up to date. This requires
them to embrace technology in all its processes and practices. With globalization …

The fierce competition among fast-food restaurants has made it difficult for them to attract
and retain consumers and increase brand equity (BE). This research investigates the impact …

With advancements in AI technology, its application in recruitment has gained prominence
due to potential benefits such as increased efficiency, improved candidate selection, and …

Banking leaders who fail to implement social media data-driven marketing strategies lose
opportunities to increase customer market share through customer acquisition and retention …

A lack of e-commerce adoption strategies can negatively affect the sustainability of
traditional small retail businesses. Business leaders of traditional small retail businesses …