Since it was introduced in Indonesia in 2013, the LCGC (Low Cost Green Car) has
successfully supported total car sales in Indonesia. Buying a car is a big investment and …

Rumah makan cepat saji telah menjadi salah satu potensi ekonomi yang berkembang
cepat. Karenanya diperlukan riset untuk menganalisis faktor penentu keputusan pembelian …

Since 2016, livestreaming e-commerce model has become a breakthrough in the
transformation of traditional Chinese e-commerce by virtue of its superior capacity of traffic …

Perkembangan busana muslim saat ini begitu pesat, banyak trend busana muslim yang
berkembang saat ini, salah satunya adalah trend hijab. Karena saat ini hijab bukan lagi …

Penelitian ini bertujuan menganalisis kualitas produk, harga, promosi dan lokasi terhadap
keputusan konsumen dalam membeli makanan dan minuman di warung HIK. Populasi …

Competition are currently make the company tight competition. Prices and product quality
was a thing would influence the buying decision. This study aims to determine the influence …

This paper aimed to examine the impact of social media Instagram, brand image, and price
on online purchasing decisions on SME customers. The sample size in this study was 100 …

The marketing literature generally supports the view that price elasticity varies from
product/brand to product/brand, influential work by Ehrenberg and England (1990) suggests …

Influence of Service Quality and Price on Word of Mouth With Customer Satisfaction as an
Intervening Variable (Studi on Visitors Timezone Plaza Surabaya). Competition services …

The purpose of this study is to design the structural model for brand image building using in
Social Media, and to research how a company can seize the moment of using social media …