The use of hydrogen energy and the associated technologies is expected to increase in the
coming years. The success of hydrogen energy technology (HET) is, however, dependent …

Decarbonization in several countries is now linked to the prospect of implementing a
national hydrogen economy. In countries with extensive natural gas infrastructure, hydrogen …

This study investigates the reasons for consumer resistance towards purchase of eco-
friendly cosmetic products using the innovation resistance theory. Thus we extend the theory …

Blockchain research is significantly growing, yet the practical implementation of blockchain
among retailers is still in the novice stage. This research aims to study the underlying factors …

This passenger resistance to adopting innovative mobile services has been widely
discussed and needs more examination. The present research model used the innovation …

Innovation resistance is an emerging area of research in marketing. This study delineates
the state of the art in consumer innovation resistance literature and advances theoretical …

With the rise in popularity and use of fitness apps, more research is needed to learn more
about how people use the apps so that they keep using them. Stimulus-Organism-Behaviour …

Abstract The Status Quo Bias (SQB) describes an individual's preference to avoid changes
and maintain the current situation. In today's world, technological advances require nearly …

Hydrogen energy technologies are envisioned to play a critical supporting role in global
decarbonisation. While low-carbon hydrogen is primarily targeted for reducing industrial …

Motorcycle riding is the principal mode of travel in low-and middle-income countries
(LMICs). Motorcycle-based transport is regarded as highly problematic today due to reliance …