[HTML][HTML] Drivers for Women Entrepreneurship in Greece: A Case Analysis of Early-Stage Companies

M Goncalves, S Papagelis, D Nicolitsas - Businesses, 2025 - mdpi.com
This study explores the unique realm of women's entrepreneurial leadership within Stewart's
role demands-constraint-choice in Greece. This brings to light the underrepresented role of …

[图书][B] Digital Marketing: Strategy & Inovasi Pemasaran Digital

GM Sanapang, M Monalisa, A Syam, E Ardyan… - 2025 - books.google.com
Buku Referensi “Digital Marketing” ini memberikan panduan lengkap tentang pemasaran
digital, mencakup dasar-dasar, strategi, hingga inovasi terbaru. Di awal, buku ini …

[HTML][HTML] Marketing de empresas gastronómicas en el Metaverso: estado actual y perspectiva

A Ricchi, MP Monte-Collado… - Redmarka. Revista de …, 2024 - revistas.udc.gal
Gracias al desarrollo de las Redes Sociales (RRSS) los negocios gastronómicos tienen la
posibilidad de potenciar su ámbito de actuación, creando su propia comunidad online ya la …

Understanding Digital Marketing Adopted by Small Travel Agencies Using Diffusion of Innovation Theory

SW Putra, N Untarini, MR Ramadhan… - … on Cyber and IT …, 2024 - ieeexplore.ieee.org
The importance of adaptation in facing changes in the business world is a skill needed by
every business actor. This also applies to businesses running in the tourism sector. Digital …

The Impact of Artificial Intelligence in Digital Marketing: Literature Review

B Aljazeeri, A Hamdan, M Kanan - … via AI and Digitalization: Volume 1, 2024 - Springer
The rapid advancement of artificial intelligence (AI) technology has revolutionized various
industries, and digital marketing is no exception. The objective of this study is to conduct a …

[HTML][HTML] Re-Engineering Digital Marketing Strategy of Dairy Industries

EM Malisianou, NT Giannakopoulos, DP Sakas… - Modern Economy, 2024 - scirp.org
With the goal of all businesses, including those in the dairy industry, to climb their website
rank in the world web, it is particularly important to implement well-planned promotions and …

What makes firms great at digital marketing? A qualitative analysis of firms' digital marketing capabilities.

A Lachieze-Rey, PY Dolbec - 2023 - spectrum.library.concordia.ca
Digital marketing is a well-researched field and a rapidly transforming function that requires
continuous adaption from employees. Extant work on digital marketing identified that new …

Peran Media Sosial dalam Pengembangan Pemasaran Busana Muslim pada Toko Fathia Collection

E Tan, EY Putra - Jurnal Pengabdian kepada Masyarakat …, 2025 - ejournal.sisfokomtek.org
Laporan ini mengkaji penerapan strategi pemasaran digital melalui media sosial pada Toko
Fathia Collection, sebuah usaha busana Muslim di Kota Batam. Penelitian ini bertujuan …

Investigation of how brands using influencer marketing affect the purchasing decisions of the Z generation in the context of Türkiye

N Fatima, A Erdoğdu - Journal of Life Economics, 2023 - ceeol.com
Influencer marketing has significantly altered the way brands connect with their target
audience, specifically Generation Z. The aim of this research is to explore how brands using …

Comportamento do consumidor no setor do turismo rural: comparação do período pré e pós pandemia

C Correia - 2024 - comum.rcaap.pt
O comportamento do consumidor é um fator de elevada importância no que diz respeito ao
mercado e a análise do mesmo é um tópico relevante que deve ser tido em conta no dia a …