Social media require a marketing rhetoric that embraces emerging language use and
shifting communication norms. Emojis have become quintessential elements of social media …

The purpose of this paper is to provide a critical review of extant knowledge on emoji use in
Computer-Mediated Communication (CMC). A compilation of 46 empirical studies published …

Abstract Electronic Mediated Communication (EMC) has become highly prevalent in our
daily lives. Many of the communication formats used in EMC are text-based (eg, instant …

Emoji increasingly feature alongside written language in interpersonal communication.
Boutet et al.(2021) showed that negative-face emoji led to a negativity effect on perceptions …

Personalization is prevalent in modern social media marketing strategies. However, the
users of social media services may perceive that personalized content is intrusive. These …

Emojis (particularly smiley emojis,☺) are increasingly used in computer-mediated
communication as well as in applied domains within marketing, healthcare, and psychology …

The popular press is currently rife with speculation that emoji are becoming a global,
digitally-mediated language. Sequences of emoji that function like verbal utterances …

This research investigated how emojis can be used in text messaging to communicate
perceived responsiveness, guide impression formation, and contribute to reflected …

Computer-mediated communication allows people to communicate across several contexts
(eg, friends, professional settings) by using video-based or text-based channels. In the latter …

Digital images of faces such as emoji in virtual communication have become increasingly
popular, but current research findings are inconsistent regarding their emotional effects on …