During the last few decades, interest in organically produced food has steadily risen around
the world. Consequently, academic interest in better understanding the different motives and …

Although the demand for organic food is growing globally, the mainstream consumption of
organic food is far less. The present study attempts to understand the underlying reasons for …

Purpose The purpose of this paper is to explore the consumer adoption literature on local
food. This study discusses the applicability of traditional models of adoption and diffusion to …

This study is an investigation of consumer perceptions relating to organic food products
based on the factors of the theory of planned behaviour and protection motivation theory …

The present study attempts to investigate the consumer decision making styles (CDMS) in
the organic food category. Sproles and Kendall's Consumer Styles Inventory (CSI) …

Although many countries have promoted organic farming for its benefits, organic food
remains a niche market. This study investigates the drivers of purchasing organic food by …

Purpose This paper aims to investigate the determinants of organic food buying behaviour in
an emerging economy like India, where organic food yet has low market share in spite of its …

A broad literature indicates two primary motives for consumers using organic food, a
concern for health and a concern for the environment. Surprisingly, there is far less research …

Young people in India might be expected to contribute substantially to the demand for
organic food. Yet little empirical research has been undertaken on the factors that drive …

Consumers' cultural values influence their decision-making, and these values are captured
in Hofstede's six cultural dimensions. Culture is important in the food context in India but has …