Influences of the industry 4.0 revolution on the human capital development and consumer behavior: A systematic review
Automation and digitalization, as long-term evolutionary processes, cause significant effects,
such as the transformation of occupations and job profiles, changes to employment forms …
such as the transformation of occupations and job profiles, changes to employment forms …
[HTML][HTML] A research agenda for augmented and virtual reality in architecture, engineering and construction
This paper presents a study on the usage landscape of augmented reality (AR) and virtual
reality (VR) in the architecture, engineering and construction sectors, and proposes a …
reality (VR) in the architecture, engineering and construction sectors, and proposes a …
Virtual and augmented reality: Advancing research in consumer marketing
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …
on a variety of marketing practices and are attracting increasing attention from marketing …
Eye tracking in virtual reality: a broad review of applications and challenges
Eye tracking is becoming increasingly available in head-mounted virtual reality displays with
various headsets with integrated eye trackers already commercially available. The …
various headsets with integrated eye trackers already commercially available. The …
Digital transformation: A multidisciplinary perspective and future research agenda
Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …
the last decade. We are now entering an era characterized by the extensive digital …
Reinventing ecolabels in the era of augmented reality: An experimental study on the case of fair-trade coffee
This research is interested in the effect of augmented reality (AR) technology on ecolabels'
effectiveness. Based on a conceptual model, including control variables, the authors tested …
effectiveness. Based on a conceptual model, including control variables, the authors tested …
Virtual reality advertising with brand experiences: the effects of media devices, virtual representation of the self, and self-presence
Virtual reality (VR) is gaining mainstream attention, but little is known about the effects of VR
advertising (VR ad). This study examined 360-degree video-based advertising, which …
advertising (VR ad). This study examined 360-degree video-based advertising, which …
Does virtual reality trigger visits and booking holiday travel packages?
E Bigne, P Maturana - Cornell Hospitality Quarterly, 2023 - journals.sagepub.com
Although virtual reality technology is increasingly being used in tourism, its potential as a
shopping tool and as an avenue for marketing and selling tourism products and services has …
shopping tool and as an avenue for marketing and selling tourism products and services has …
Users' perceptions of technological features in augmented reality (AR) and virtual reality (VR) in fashion retailing: A qualitative content analysis
YF Wu, EY Kim - Mobile Information Systems, 2022 - Wiley Online Library
This study explores users' perceptions of technological features in augmented reality (AR)
and virtual reality (VR) and analyzes the advantages and disadvantages of technologies …
and virtual reality (VR) and analyzes the advantages and disadvantages of technologies …
Immersive technology implementation in the construction industry: modeling paths of risk
The purposes of this paper are to identify risk factors impacting the successful
implementation of immersive reality technology (ImT) in the construction industry, analyze …
implementation of immersive reality technology (ImT) in the construction industry, analyze …